What is the process to make realistic AI videos?

I didn't expect an AI to outshine my video editing skills, but here we are. A few minutes with the right tool, and I had a video that looked like it came out of a professional studio: natural voice, expressive face, smooth gestures. No cameras. No crew. Just prompts and a bit of tweaking.

It felt less like using software and more like directing a digital actor. The rise of realistic AI videos is quietly flipping the script on who gets to create, how fast we can produce, and what "real" even means in digital content.

If you're wondering how this all works and if it's something you could actually try yourself, you're not alone. In this post, I'll walk you through the essentials:

What Are Realistic AI Videos?
Why Realistic AI Videos Are Revolutionizing Content Creation
Step-by-Step Process to Make an AI Video Using Topview
Real-World Use Cases of AI-Generated Videos

What Are Realistic AI Videos?

Let's make something clear first: when people say realistic AI videos, they're not just talking about avatars or stiff animations. We're talking about videos that look and feel human: natural eye movement, subtle facial expressions, lip-sync that actually matches the words, and voiceovers that carry tone and emotion.

These videos are powered by generative AI models that can synthesize visuals, speech, and gestures from just a script -- or sometimes even a prompt. Some tools let you choose virtual presenters, others let you clone your own face and voice.

What makes them "realistic" isn't just the visuals, it's the way they communicate. These videos mimic human behavior well enough that viewers often assume they're watching a real person—until you tell them otherwise.

Why Realistic AI Videos Are Revolutionizing Content Creation

A few months ago, if you wanted a product video that could actually convert, you'd need a script, a presenter, a studio setup, and a full editing process. Now? You can generate that same video—complete with an AI avatar showcasing and explaining your product—in less than an hour.

It's not just convenient, it's a complete shift in the production model. Realistic AI videos are changing the game for three big reasons:

Speed & Scale: You can create multiple versions of the same video in different languages or tones in minutes. Think of global campaigns without a global crew.
Cost: No studio rentals, no reshoots, no actors or editors to coordinate. AI brings high-end production value at a fraction of the price.
Access: You don't need to be a video expert anymore. Marketers, educators, founders — anyone with a message — can now create professional video content on their own terms.

And the quality? It's getting better fast. What seemed "a bit uncanny" six months ago now feels eerily smooth. With tools like Topview (which I'll walk through next), we're not just seeing AI assist production, we're seeing it become the production.

Step-by-Step Process to Make an AI Video Using Topview

Step 1: Create a New Project

Log in to your Topview account. On the dashboard, click your profile icon and choose "Create Video" to open a new project.

Step 2: Add Product Assets

There are three ways to bring your product into the video:

Import from URL
Paste a product link (e.g. Shopify, Amazon) and click "Import from Link." Topview will automatically extract product visuals, title, and description.
Manual Upload
Upload your own product photos or video clips (JPG, PNG, MP4), or manually enter basic product information.
AI Creation
If you don't have visuals ready, you can enter prompts to generate relevant AI images or videos to use in the video.

Step 3: Set Your Video Elements

Before generating your video, Topview will prompt you to set a few settings based on your needs. Here, we'll focus on Voiceover and Avatar.

Voiceover: Choose an AI voice by language, tone, and gender. You can also upload your own voice sample to generate a custom clone.
AI Avatar: Choose from 1000+ avatars or generate a custom avatar using a reference image or video.

Once these are set, click "Generate" to begin rendering your video.

Step 4: Review and Customize Your Video

Script & Voice Tweaks
You'll get three auto-generated script drafts. Select one to edit directly or adjust the voice and tone settings before previewing.
Visual Editor
If you want to edit further, click Edit to open the drag-and-drop video editor. You can fine-tune:
- Background music
- Subtitles
- Scene transitions
- On-screen text or stickers
- Avatar placement
- Scene layout and aspect ratio

Step 5: Export the Video

When the video is ready, select your preferred resolution and click "Download."

Real-World Use Cases of AI-Generated Videos

After experimenting with Topview, I started noticing just how many places these AI videos actually make sense. Here are a few real-world use cases I've either seen done really well:

Product Showcase Videos for E-commerce
I've used Topview to create short product videos for online stores. Instead of just showing product photos, the avatar explains the key features, use cases, and benefits. These videos convert better, especially on platforms like Shopify, Amazon, and TikTok Shop.
Video Ads for Paid Campaigns
AI-generated videos are being used to quickly produce ad creatives, test different messaging angles, and localize content for various audiences. Great for teams running Facebook, Instagram, or YouTube campaigns that need volume without high production costs.
Localized Promos for Global Markets
One of the coolest things: you can create the same promo video in multiple languages with the same avatar. Perfect for brands selling in multiple regions. I've seen this work particularly well for SaaS tools, cosmetics, and DTC products with international reach.
Consistent Social Content Across Channels
Brands and creators are using AI avatars to post regular content—tips, tutorials, offers—without having to shoot new footage every time. It's especially useful for scaling on platforms like TikTok, Instagram Reels, or YouTube Shorts.

Conclusion

AI videos are already reshaping how content is made, especially for teams and creators who value speed, scale, and storytelling that feels human. What was once required, a studio and crew can now be done with a script and a few clicks.

Throughout this post, the goal was to break down what realistic AI videos actually are and how platforms like Topview make the process more accessible than ever. If you've been wondering if it fits into your workflow, hopefully this gave you a clearer picture of both the process and the potential.